https://www.hannahchamberlain.com/work daily 1.0 2022-08-30 https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1577582836158-MFX63UHR94BPRA672ST1/Hannah+Chamberlain+BuzzFeed+Taco+Bell.png Work - Taco Bell Summary: This piece leveraged Taco Bell-obsessed social posts to explore the hallowed history of Taco Bell. My pitch helped win back Taco Bell’s business so we could partner with them for the first time in years. Objective: To excite millennials about the launch of the Quesalupa (without revealing its name) by showcasing other fan-fave past launches. My Role: Writing, strategy, pitching. View the post. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1577583360426-FFB9650O3HS320PQJRHA/Hannah+Chamberlain+BuzzFeed+Partnerships.png Work - BUzzfeed Before BuzzFeed, I planned on getting a very depressing PhD in Cold War dissident history. Instead, I spent four years immersed in cat GIFs, Kardashians, and memes. At BuzzFeed, I worked with passionate, brilliant people who wanted to make ads, news, and editorial in a fresh and better way. It taught me that seemingly trivial stuff like a dog feeling guilty for eating its owner’s lipstick or a piece of sad-looking taxidermy connects people and makes them feel less alone. It’s made a big impact on how I approach creative. Most of my time was devoted to branded content (with clients like Sony, NBC, Taco Bell, Experian, Google, and Apple), but I wrote for the editorial side too. My work gained millions of views, achieved trending status, and shared well above benchmark. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578254827806-4IE9ZWXQNTBPLH406WY0/BuzzFeed+Gilmore+Goals Work - Luxury Travel Summary: This aspirational editorial travel post meant to inspire wanderlust in Gilmore Girls fans looking to enjoy New England. My role: Researcher, writer, photographer/curator. View the post. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1577582702478-JF03ZX6L7JW21FQL8MZX/Hannah+Chamberlain+BuzzFeed+Seth+Rogan.png Work - Sony Pictures + Bitmoji Summary: To get people excited about the release of “The Night Before,” I asked Seth Rogen, Anthony Mackie, and Joseph Gordon-Levitt horribly cringey questions on camera. They answered in Bitmoji and it was a hoot. Objective: To promote both Bitmoji and the upcoming movie, “The Night Before,” through emphasizing the cast’s edginess in a co-branded post. My Role: Writer, GIF maker, interviewer, producer. View the post. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578254316483-6BX031XLVNEF4ZVVQ0MD/BuzzFeed+Bartenders.png Work - Food Reporting Summary: In this piece, I asked 21 of LA’s top bartenders to share their insider tips on top-notch hangover cures. The post was trending onsite for a week and garnered half a million views. My role: Researcher, writer, photographer, producer. View the post. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1577583052789-P3ZZO6N0SIBB9S9MEI0Y/Hannah+Chamberlain+Titos+Vodka.gif Work - Tito's + BuzzFeed Summary: I made five weird vodka infusions at home and fed them to my unsuspecting coworkers. Surprisingly, some people were into the mushrooms.¯\_(ツ)_/¯ Objective: To show that Tito’s can fit individual tastes and identities. My role: Photography, GIF making, writing, strategy. View the post. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578254522293-B637U6WJAMRD63M34XYY/BuzzFeed+Savage+Grandmas Work - Quiz Making Summary: I made this humorous quiz to help readers discover their inner savage grandma through expressing their tea party preferences. Take it with your pinky raised, please. My role: Researcher, writer, builder. View the post. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1614640621555-XR5UDHVB2QRGMX3KUEK1/ezgif.com-gif-maker+%281%29.gif Work - Campaign Development Campaign development has been one of the most challenging and rewarding parts of my job at Redbubble. My role involved overall campaign development informed by data and audience insights, visual exploration, storyline creation, writing tag lines, creative leadership, and supervising photoshoots (which can mean anything from directing talent to gluing individual sprinkles on a turkey). The assets we made live across social as stills and video, in email, and in display and over 900 assets get produced each season for holiday. Phew. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578282434596-AX6NS671LWTJPPE2IXO6/Redbubble+TikTok.gif Work - Social In addition to working strategically with Redbubble’s social team to optimize our creative for each platform, I was responsible for starting our presence on TikTok. From almost as soon as I began wasting so much of my personal time on TikTok I knew I wanted to explore Redbubble’s potential on the platform. There’s a lot of overlap between the Redbubble and TikTok users (teens) so we started focusing our TikTok concepts on their favorite product: stickers. We used our sticker content to jump on popular memes, and soon our videos began garnering over half a million views. One of the successes I was most psyched about was in connection with a contest we’d been running on other platforms to only moderate success. Within a day of my creating a video about it on TikTok, we not only had hundreds of submissions, but were able to trace significant revenue to the video (with no paid promotion, by the way). Link to the account here. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578282522765-ZPFR2U6MHOW815SU3EJS/redbubble%2Btweet.jpeg Work - Copy Redbubble’s mission is to bring more creativity into the world, and their copy should tell that story by showing not just telling. In addition to demonstrating the right degree of weirdness, all Redbubble writing should feel authentic, human, and fun. Not like it was written by a marketing robot. I both wrote copy myself and directed a Senior Copywriter to ensure that there was the right degree of Redbubble-y-ness in everything written across all platforms. And writing this way achieved measurable results. Since I started, email open rates improved, Snapchat ads achieved higher click-through rates, and even our app update copy started getting a surprising amount of attention on Twitter (look right). https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578282590001-S1UTU60MCN6UY9DLG6H2/Zombie.png Work - SEO Blog SEO recommendations can make writing sound forced and inauthentic, so one of my first tasks at Redbubble was to manage a team of in-house and freelance writers to improve the readability of their blog while keeping it a potent SEO driver. Visit the blog here. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578281430409-2675V5V5VHWZL04WO9MO/Screen+Shot+2020-01-05+at+7.27.56+PM.png Work - Redbubble Creative Strategy - Campaign Development - TikTok - Copy Redbubble’s a marketplace that gives artists a new way to sell their work. They upload designs, fulfillers print them on products, and someone gets the awesomely unique thing they wanted. My role as Senior Creative Strategist involved campaign development, creative strategy, contributing to the rebrand, and spearheading Redbubble’s social initiatives. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578285426215-6DGBWFL1SJL920JO69ZU/spiritedla+wheatly.jpg Work - SpiritedLA + Blog SpiritedLA’s blog is full of long form content that ranges from recipe development, drinking history, travel, etiquette, and humor. To visit SpiritedLA’s blog, click here. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1614637812958-RDMI0ZCG9D6KM4S3MXUQ/spiritedla+gif+vinepair.gif Work - Recent Press for SpiritedLA BuzzFeed: 16 TikTok Accounts That Upped Our Kitchen Skills In 2020 Vinepair: The 12 Most Interesting Drinks Accounts We Follow on TikTok InsideHook: In the Face of a Never-Ending Pandemic, Bartenders Turn to TikTok Vinepair: Dressing Up Drinks With SpiritedLA’s Hannah Chamberlain Business Insider: 16 Easy Cocktails to Make at Home During Lockdown, Recommended by Bartenders, Food Influencers, and People who can Deliver Alcohol Straight to your Door Vinepair: Harnessing the Power of TikTok’s Almighty Algorithm Difford’s Guide: Recommended Cocktail Instagrammers https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578285068674-V811Y4L0NQB8XHQRTC02/spiritedla+3.jpg Work - Spiritedla SpiritedLA is a blog, Instagram, and TikTok presence featuring original cocktails, notable bars, travel, fashion, and very silly cocktail behavior (which is mostly on TikTok). Being responsible for every stage of the business from photography, to writing, to working with clients, to building an audience, to video has been both challenging and rewarding. It’s given me opportunities to travel, learn new skills, write, and drink a bunch of pretty cool stuff. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578285237912-9KNWSUGMOLWP169FKUL5/cocktail%2Bbowl%2Bchallenge.gif Work - SpiritedLA + TikTok While SpiritedLA was a blog and Instagram for years before TikTok hit the scene, it has recently become SpiritedLA’s biggest platform (with its current follower count >560k). My videos cover a range of topics: some are humorous takes on drinking culture, some are educational about cocktail techniques, some are about fashion and beauty, and some are about modern drinking etiquette. See some videos here. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578285333716-O40B8V18IF31NM1P6WFT/spiritedla+patron.jpg Work - Spiritedla + Instagram Instagram provides a great place for elevated cocktail photography and recipe sharing, fashion posts, and travel content, and it’s definitely SpiritedLA’s most polished platform (don’t get too excited though, the captions are still full of bad puns). To see SpiritedLA’s Instagram click here. https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578255558979-66UC182JCX0163SWEBB4/vodka%2Bport%2B2.gif Work https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578283071453-23OBD391Z5VHA7HSOSP8/cat+2.gif Work https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578284890192-QO6T945QNOD8ZGONNEQA/garnish.gif Work https://www.hannahchamberlain.com/about daily 0.75 2021-03-01 https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1573792418692-OCUIR8OBQRRVKNN0ECBK/Screen+Shot+2019-11-14+at+8.33.11+PM.png About https://www.hannahchamberlain.com/contact daily 0.75 2020-01-05 https://images.squarespace-cdn.com/content/v1/5d8c1a690ed4467c0bbcb3d9/1578256201040-58BHOI5ERT6LMP9LC4FU/port+4.gif Contact - Contact: Email: spiritedla@gmail.com Instagram: @spiritedLA Linkedin: Hannah Chamberlain https://www.hannahchamberlain.com/resume-cv daily 0.75 2022-08-30